It is important for businesses to understand how consumers use search engines before knowing how to gain the best results from their search engine optimization.

Fortunately research has found a system that breaks the different types of search query down into three areas; Navigational Search cheap oakleys, Informational Search and Transactional Search. With this knowledge it is easier for companies to understand what they need to do to make their site comply with their consumers search method.

A navigational search is a specified search and is successful if your product is a specific brand name.Searches like 'Oakley Dart' means that that those websites optimising for that brand would appear above all the others so for smaller companies it is not necessarily the best way to optimise your site as it is highly competitive against other more commercial companies.