Friday, September 21, 2012

The Ugg Australia Brand was created by Brian Smith who began importing to the USA in the late 1970's


Legend has it that UGG boots got their name because many people referred to them as "ugg," which is a slang term for ugly. The name caught on with almost the same enthusiasm as UGG boot themselves, and so it has remained right down to our time.Nevertheless, people all over the world still tend to refer to their footwear as UGG boots, whether they are officially made by the trademark holder or not.In recent years, UGG boots have enjoyed resurgence as a fashion item, owing to the interest of some prominent celebrities and other public figures. Just as always, UGG boots offer comfort, warmth, and protection today. Just as they have for almost two centuries.The Ugg Australia Brand was created by Brian Smith who began importing to the USA in the late 1970's. He then sold the company to Deckers Outdoors in 1995.However, there have been a number of issues that have arisen over the trademark of the Ugg Boot and for some time the trademark "ugh-boot" was owned by the Deckers Outdoor Corporation in Australia and because of their also holding additional international trademarks relating to the product they were able to limit the term's use in Australia and because of this they were able to successful sue other Ugg Importers for using the term.



Many of the pilots took the UGG boots home with them, so much so that by the 1930's many a farmer across Australia would not think of trying to work without having a pair of UGG boots handy.The name of UGG boots is actually trademarked today, so many UGG Classic Cardy alternate manufacturers now tend to refer to their product as sheepskin boots.However an American Importer (Koolaburra) presented the idea that the name Ugg comes from the way that the boot "hugs" the wearer's foot and legs. However because of trademark issues, Uggs are more often than not known in the retail world simply as Sheepskin Boots.Although these boots are available worldwide generally in sizes that fit both men and women, and the styles available are pretty much identical it seems more women than men are currently wearing them, especially in the US.

Surf enthusiasts from across the globe made note, and soon there was a demand for UGG boots that were worn as a compliment to the sheepskin coats that also were becoming a favorite among young people.The name has been around so long that it is doubtful UGG Classic Mini that people will ever let it go.The boots certainly became popular during the 1960's with surfers and competitive swimmers as they kept them warm whilst out of the water.However, since 2003 the boot has become very fashionable in America because of the marketing of the product by an American Company called Ugg Australia (a section of the Deckers Outdoor Corporation).It is thought that many popular Australian actors/actresses have probably being wearing Ugg boots in private for some time, it was only when Pamela Anderson started wearing a pair that she had acquired in Australia to help keep her legs warm during breaks in filming the popular television show Baywatch, that it is thought people in the USA started to take an interest in these boots.

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