The Ugg Australia Brand was created by Brian Smith who began importing to the USA in the late 1970's

Legend has it that UGG boots got their name because many people referred to them as "ugg," which is a slang term for ugly. The name caught on with almost the same enthusiasm as UGG boot themselves, and so it has remained right down to our time.Nevertheless, people all over the world still tend to refer to their footwear as UGG boots, whether they are officially made by the trademark holder or not.In recent years, UGG boots have enjoyed resurgence as a fashion item, owing to the interest of some prominent celebrities and other public figures. Just as always, UGG boots offer comfort, warmth, and protection today. Just as they have for almost two centuries.The Ugg Australia Brand was created by Brian Smith who began importing to the USA in the late 1970's. He then sold the company to Deckers Outdoors in 1995.However, there have been a number of issues that have arisen over the trademark of the Ugg Boot and for some time the trademark "ugh-boot" was owned by the Deckers Outdoor Corporation in Australia and because of their also holding additional international trademarks relating to the product they were able to limit the term's use in Australia and because of this they were able to successful sue other Ugg Importers for using the term.